{"id":1527,"date":"2021-01-29T16:52:10","date_gmt":"2021-01-29T16:52:10","guid":{"rendered":"https:\/\/whatifmediagroup.com\/?page_id=1527"},"modified":"2026-04-24T18:43:45","modified_gmt":"2026-04-24T18:43:45","slug":"omnichannel","status":"publish","type":"page","link":"https:\/\/whatifmediagroup.com\/omnichannel\/","title":{"rendered":"Omnichannel"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.9.0&#8243; background_color=&#8221;#0A0A0A&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_image=&#8221;https:\/\/whatifmediagroup.com\/wp-content\/uploads\/2021\/02\/Intelligent-Targeting-2.17.jpg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_center&#8221; background_enable_video_mp4=&#8221;off&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-90px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; 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text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Challenge<span style=\"font-weight: 400;\">:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nationwide wanted to find consumers who qualify for a multi-line item policy.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica Neue Reg||||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#1277cd&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;3px&#8221; header_2_font=&#8221;Helvetica Neue Reg|||on|||||&#8221; header_2_text_color=&#8221;#0a0a0a&#8221; header_2_line_height=&#8221;1.8em&#8221; header_3_text_color=&#8221;#0a0a0a&#8221; header_3_font_size=&#8221;18px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|0px|20px|0px|false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Solution<span style=\"font-weight: 400;\">:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What If Media Group ran customer-initiated inbound call campaigns targeted to pre-qualified consumers who precisely matched Nationwide\u2019s ideal customer profile.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Result<span style=\"font-weight: 400;\">:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What If Media Group achieved Nationwide\u2019s initial CPA goal and rapidly cut its CPA cost in half while increasing volume by 30x.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||60px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; 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