{"id":233356,"date":"2020-08-07T22:30:26","date_gmt":"2020-08-07T22:30:26","guid":{"rendered":"https:\/\/whatifmediagroup.com\/?p=233356"},"modified":"2021-03-02T15:14:34","modified_gmt":"2021-03-02T15:14:34","slug":"mediapost-biden-vs-trump-ad-media-spend-could-have-a-similar-outcome-as-in-2016","status":"publish","type":"post","link":"https:\/\/whatifmediagroup.com\/mediapost-biden-vs-trump-ad-media-spend-could-have-a-similar-outcome-as-in-2016\/","title":{"rendered":"MEDIAPOST: BIDEN VS. TRUMP &#8211; AD MEDIA SPEND COULD HAVE A SIMILAR OUTCOME AS IN 2016"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/whatifmediagroup.com\/wp-content\/uploads\/2021\/02\/Odwyer-1.jpg&#8221; module_alignment=&#8221;center&#8221; height=&#8221;400px&#8221;][et_pb_row _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,37,37,0.4)&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;50px|0px|50px|0px|true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|||on|||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;50px&#8221; title_text_align_tablet=&#8221;&#8221; title_text_align_phone=&#8221;&#8221; title_text_align_last_edited=&#8221;on|desktop&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;4px|30px|1px|30px||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_padding=&#8221;|100px||100px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243; custom_padding_phone=&#8221;|0px||0px|false|false&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;40px|30px|40px|30px|true|&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/whatifmediagroup.com\/wp-content\/uploads\/2021\/02\/Media-Post-Logo.jpg&#8221; alt=&#8221;Media Post Logo&#8221; title_text=&#8221;Media Post Logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p class=\"\"><span>A recent article published on <\/span><strong>MediaPost.com<\/strong><span>: \u201c<\/span><a href=\"https:\/\/www.mediapost.com\/publications\/article\/355172\/\" target=\"_blank\" rel=\"noopener\">Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016<\/a><span>\u201d, featured comments by acting <\/span><strong>Chief Marketing Officer, Jordan Cohen <\/strong><span>on whether Joe Biden\u2019s $280 million fall ad spend in 15 states, including Ohio, will help the Democratic presidential hopeful get elected and become the forty-sixth president of the United States.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;40px|30px|40px|30px|true|&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p class=\"\">An excerpt from the story:<\/p>\n<p class=\"\" style=\"padding-left: 30px;\">Performance marketing company <strong>What If Media Group<\/strong>, which reaches an audience of millions daily across its media properties, shows a decisive earned and paid media advantage for President Trump compared with Biden. The study\u2019s creator reminds readers there are less than three months left until the election.<\/p>\n<p class=\"\" style=\"padding-left: 30px;\">\u201cAlthough FEC filings show Trump with a cash advantage, Biden has been generating more donations from individual donors,\u201d Jordan Cohen, wrote in an email to<em>\u00a0Search &amp; Performance Marketing Daily.<\/em><\/p>\n<p class=\"\" style=\"padding-left: 30px;\">\u201cIt also shows that\u00a0Trump is outspending Biden,\u201d Cohen wrote. \u201cWithout having access to the exact breakdown, we know from our experience as a marketing firm that works with\u00a0several campaigns and causes on both sides of the aisle (we are a neutral platform), that this cycle is following similar patterns when it comes to ad spending.\u201d<\/p>\n<p class=\"\" style=\"padding-left: 30px;\">Key findings from the study include:<\/p>\n<ul>\n<li style=\"padding-left: 30px;\">When survey respondents were asked whether they had \u201cHeard about [Trump\/Biden] in the news\u201d: Trump = \u201cOften\u201d 65% vs 27% for Biden Have seen TV Ads in support of: Trump = \u201cMany\u201d 34% vs 18% for Biden<\/li>\n<li style=\"padding-left: 30px;\">Have seen Online Ads in support of: Trump = \u201cMany\u201d 26% vs 14% for Biden<\/li>\n<li style=\"padding-left: 30px;\">Have received Email Newsletters in support of: Trump = \u201cMany\u201d 22% vs 10% for Biden Seen Lawn Signs in support of: Trump = \u201cMany\u201d 21% vs 9% for Biden<\/li>\n<li style=\"padding-left: 30px;\">When asked about their level of clarity on policy agendas of the two major-party candidates, on a scale of 1 &#8211; 10, with 10 being the highest: 12% give a \u201c10\u201d when describing clarity on Biden\u2019s policy agenda, with nearly twice as many (21%) giving a 10 for Trump.<\/li>\n<\/ul>\n<p class=\"\">The full article can be found <a href=\"https:\/\/www.mediapost.com\/publications\/article\/355172\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p class=\"\"><strong>About What If Media Group <\/strong><\/p>\n<p class=\"\">Founded in 2012, <strong>What If Media Group <\/strong>is an award-winning performance marketing company that enables the world\u2019s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, <strong>What If Media Group<\/strong> delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of <strong>Crain\u2019s 2019 Fast 50<\/strong> and is a member of the <strong>Inc 5000<\/strong> list of the fastest-growing private companies in America.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent article published on MediaPost.com: \u201cBiden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016\u201d, featured comments by acting Chief Marketing Officer, Jordan Cohen on whether Joe Biden\u2019s $280 million fall ad spend in 15 states, including Ohio, will help the Democratic presidential hopeful get elected and become the forty-sixth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,11],"tags":[],"_links":{"self":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233356"}],"collection":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/comments?post=233356"}],"version-history":[{"count":5,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233356\/revisions"}],"predecessor-version":[{"id":234625,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233356\/revisions\/234625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media\/233361"}],"wp:attachment":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media?parent=233356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/categories?post=233356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/tags?post=233356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}