{"id":233506,"date":"2020-12-10T15:50:44","date_gmt":"2020-12-10T15:50:44","guid":{"rendered":"https:\/\/whatifmediagroup.com\/?p=233506"},"modified":"2021-02-26T07:59:48","modified_gmt":"2021-02-26T07:59:48","slug":"navigating-the-new-normal-in-media","status":"publish","type":"post","link":"https:\/\/whatifmediagroup.com\/navigating-the-new-normal-in-media\/","title":{"rendered":"NAVIGATING THE NEW NORMAL IN MEDIA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/whatifmediagroup.com\/wp-content\/uploads\/2021\/02\/Navigating-Media.jpg&#8221; module_alignment=&#8221;center&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|tablet&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,37,37,0.4)&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;68px&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_align=&#8221;left&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;40px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|100px||100px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;4px||1px||false|false&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;26px||26px||true|false&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Depending on your perspective, the landscape for digital media companies has never looked better\u2014or worse. Existing trends such as the shift towards cord-cutting have been exacerbated by the COVID-19 pandemic, creating a potential boom environment for streaming providers.<\/p>\n<p>Traditional written-word content delivered via the web and email, meanwhile, has been experiencing massive disruption for decades &#8212; but our data suggests that despite lingering privacy concerns, consumers are finally admitting to being on the receiving end of more relevant content and ad experiences.<\/p>\n<p>In this new, in-depth research report from performance marketing leader What If Media Group, nearly 30,000 Americans were surveyed in order to find out:<\/p>\n<ul>\n<li>How many Americans &#8220;cut the cord&#8221; in 2020; how many plan to do so in the year ahead; and which services they&#8217;ll be adding and cutting from their households (the numbers are huge and may shock you!)<\/li>\n<li>How much Americans are willing to spend on content and how many subscriptions they have, whether for video (steaming services) or written-word content (email and online publications).<\/li>\n<li>Consumer perceptions of digital advertising &#8212; including encouraging signs that data-driven marketing is yielding greater ad effectiveness for marketers and more relevancy for consumers.<\/li>\n<\/ul>\n<p>Download our free report now for all of our findings and ensure that you are in the know of the very latest trends and developments when it comes to today&#8217;s rapidly evolving media landscape.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221;][hubspot type=form portal=4471845 id=5b069876-577e-4038-ba37-376a57d76566][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depending on your perspective, the landscape for digital media companies has never looked better\u2014or worse. Existing trends such as the shift towards cord-cutting have been exacerbated by the COVID-19 pandemic, creating a potential boom environment for streaming providers. Traditional written-word content delivered via the web and email, meanwhile, has been experiencing massive disruption for decades [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":233508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,14],"tags":[],"_links":{"self":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233506"}],"collection":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/comments?post=233506"}],"version-history":[{"count":20,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233506\/revisions"}],"predecessor-version":[{"id":234688,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/233506\/revisions\/234688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media\/233508"}],"wp:attachment":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media?parent=233506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/categories?post=233506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/tags?post=233506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}