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What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, \u201cARIA\u201d (A<\/strong>utomated R<\/strong>esponse I<\/strong>ntelligence A<\/strong>lgorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to performance marketing campaigns, yielding superior results and ROI for consumer marketers.<\/p>\n \u201cWe are proud to debut ARIA, today\u2019s most advanced performance marketing platform, which places What If Media Group in a unique, highly differentiated position in our industry,\u201d said Josh Gillon, Co-Founder and Chief Executive Officer of What If Media Group. \u201cWe have custom-built our platform to leverage the latest in AI and machine learning to improve the effectiveness of pay-for-performance marketing campaigns and drive the highest levels of ROI for our blue-chip customers.\u201d<\/p>\n ARIA instantly analyzes consumer behavior in order to send the most relevant offers to the right people at the right time \u2013 in the media in which they interact the most \u2013 markedly improving consumer trust, response, and results. Notably, ARIA employs a neural network, a machine-learning (ML) technique composed of interconnected algorithms which predict future behavior. This enables ARIA to create a \u201cuniversal user profile\u201d that generates a richer understanding of individual consumers across all channels.<\/p>\n \u201cCombined with our massive repository of first-party data and consumer insights, as well as our owned and operated media channels that extend well beyond the web, ARIA furthers our mission to become the preeminent platform for marketers seeking to profitably acquire valuable new customers at a massive scale,\u201d added Seth Gottlieb, Co-Founder and President of What If Media Group.<\/p>\n Whether a marketer\u2019s desired outcome is to encourage consumers to sign up for email newsletters or text messages, to get individuals to submit job or loan applications, or to drive online or offline sales, ARIA can improve performance marketing campaign results for brands across virtually every consumer vertical. To learn more about the ARIA platform, click here<\/a>\u00a0and follow What If Media Group on Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a>, Instagram<\/a>, and YouTube<\/a>.<\/p>\n About What If Media Group<\/strong><\/p>\n Founded in 2012, What If Media Group is an award-winning, performance marketing company that enables the world\u2019s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest-performing marketing campaigns for its clients.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, \u201cARIA\u201d (Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to […]<\/p>\n","protected":false},"author":1,"featured_media":234960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/234876"}],"collection":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/comments?post=234876"}],"version-history":[{"count":20,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/234876\/revisions"}],"predecessor-version":[{"id":234974,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/234876\/revisions\/234974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media\/234960"}],"wp:attachment":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media?parent=234876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/categories?post=234876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/tags?post=234876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}