{"id":236128,"date":"2021-04-23T18:33:15","date_gmt":"2021-04-23T18:33:15","guid":{"rendered":"https:\/\/whatifmediagroup.com\/?p=236128"},"modified":"2021-04-23T19:08:00","modified_gmt":"2021-04-23T19:08:00","slug":"the-pandemic-shopper-consumer-packaged-goods-covid-19-research-analysis","status":"publish","type":"post","link":"https:\/\/whatifmediagroup.com\/the-pandemic-shopper-consumer-packaged-goods-covid-19-research-analysis\/","title":{"rendered":"The Pandemic Shopper: Consumer Packaged Goods &#038; Covid-19 Research &#038; Analysis"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/whatifmediagroup.com\/wp-content\/uploads\/2021\/04\/pan_shopper_blog_header_01.jpeg&#8221; module_alignment=&#8221;center&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; alt=&#8221;The Pandemic shopper &#8221; title_text=&#8221;pan_shopper_blog_header_01&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,37,37,0.4)&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;68px&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_align=&#8221;left&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;40px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|100px||100px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;4px|30px|1px|30px||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;26px|30px|26px|30px|true|&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">With the pandemic having impacted everything from supply chains to disposable income, the \u201cnew normal\u201d is still affecting many sectors of the economy, including the multi-billion dollar world of Shopper Marketing. Understanding what drives purchasing in this environment is critical for individual CPG brands, as well as the retail grocery and drugstore chains that distribute them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging data from a survey of over 48,000 American adult consumers, our new report, \u201cThe Pandemic Shopper\u201d provides crucial marketing insights on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who\u2019s still 100% brand-loyal, and who is open to trying new products &#8212; and therefore ripe for new user acquisition (the results may surprise you).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How new health concerns related to the pandemic are shifting shopping behaviors in interesting ways; and how pandemic and post-pandemic era consumers are focusing on staying healthy, not just Covid-free.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of acquiring user data and having direct access to individual consumers via email, SMS, and other channels in order to \u201cown the relationship\u201d and increase spending.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Download the report today, and then <\/span><b>schedule a meeting <\/b><span style=\"font-weight: 400;\">with one of our CPG customer acquisition specialists to learn more about how What If Media Group can help you identify and acquire in-market CPG shoppers at scale in today\u2019s ultra-competitive environment.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.8.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][hubspot type=form portal=4471845 id=b245c517-9bc3-4832-89b3-9f42c6a72934][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>With the pandemic having impacted everything from supply chains to disposable income, the \u201cnew normal\u201d is still affecting many sectors of the economy, including the multi-billion dollar world of Shopper Marketing. Understanding what drives purchasing in this environment is critical for individual CPG brands, as well as the retail grocery and drugstore chains that distribute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,14],"tags":[],"_links":{"self":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/236128"}],"collection":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/comments?post=236128"}],"version-history":[{"count":4,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/236128\/revisions"}],"predecessor-version":[{"id":236135,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/posts\/236128\/revisions\/236135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media\/236129"}],"wp:attachment":[{"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/media?parent=236128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/categories?post=236128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatifmediagroup.com\/wp-json\/wp\/v2\/tags?post=236128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}